When you’re living in the generation of Facebook, Twitter, Youtube, and even Tiktok- it may feel like it already is. But here’s a little secret:

“Email marketing is alive and it's more important than it's ever been. ”

Think about it.

It’s hard enough to stand out from competition online, and to keep clients coming back for more. When you post something on your Facebook or Instagram page, (like a limited time offer for your service), do you think all of your followers see that?

No, they don’t. 

And we know this by heart now: social media algorithms curate our online viewing experience. 500 followers on your page don’t mean 500 eyes on your special offer post. You’d be lucky to even reach half of them! 

Email, on the other hand, is a whole different story. 

If you have an email list, you’re more than likely to reach all of them with every email you put out. Sure, you might miss out on maybe five to ten percent of users who would have marked your email offers as spam. 

But that’s all right! You’re still reaching at least 90 percent! 

You can even lessen the chances of your emails being marked as spam when you know how to do email marketing right: You write with purpose, value, and a solution to your audience’s pain points. 

Your social media posts could solve ALL your audience’s problems, yet still,most would miss out on it. And that’s just the tip of the email marketing iceberg. 

Have you realized yet how it’s the perfect avenue to stand out against competitors? 

The best part is that you can actually personalize emails and target them to specific people!

Do you have an email list that also includes your newsletter subscribers’ birthday? Greet them and send them out a special offer on the date itself as a gift!

Did you get someone who indicated that they’re struggling over a specific business problem when they signed up for your list? Send them a related free resource that could help!

You can even make and send different customized emails for long time subscribers vs. those who just joined. 

These may all just seem like small things, but don’t you feel more compelled to open and click an email that mentions you by name, rather than something that just says ‘Hey there!’ as a subject line?

That small difference of paying attention,

Of making your audience feel noticed,

And letting them know you try to cater to them specifically?

That’s what’s gonna set you apart. 

So if you haven’t paid attention to your email list a while now, or even have one- it’s never too late. Sometimes, all it takes for you to make your next sale is one personalized email. 

So get writing, 

And market smarter - not harder.